<aside> <img src="/icons/info-alternate_lightgray.svg" alt="/icons/info-alternate_lightgray.svg" width="40px" /> For more information on Stoplight’s brand standards, reach out to our Content Marketing Specialist, Rachael Hartman: [email protected]
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Welcome to Stoplight, the brand for visionary API architects, skilled API developers/documenters, and enterprise API program managers. Please use these guidelines to consistently represent Stoplight's identity in any materials that convey the brand. They are designed to inform the look and feel and personality of the brand in any usage - everything from the website to event giveaways, to office decor.
Curious
Friendly
Smart
Approachable
Innovative
Fun
Insightful
Quirky
Confident
Focused
Messaging & Positioning - Stoplight (Jan 2023).pdf
Our preferred logo; use wherever possible.
Standard Logo — for use on white and off-white backgrounds.
Inverted Logo — for use on black and off-black backgrounds.
White Logo — for use on colors where white text would be used.
Midnight Logo — for use on colors where dark text would be used.
Use this logo only when the width of your design space will not allow the horizontal logo.
Standard Vertical Logo
White Vertical Logo
Inverted Vertical Logo
Midnight Vertical Logo
The Robot-Only Logo should only be used in combination with the horizontal or vertical logo elsewhere on the page, and should only be used on a white, off-white, black, or off-black background. It should always feature a white robot on a Stoplight Blue background.
<aside> 💡 Click on any color for more information and use cases for that color!
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The Stoplight primary colors are the standard colors associated with the Stoplight brand. Midnight should be the color used for all text on light backgrounds, and White should be the color used for all text on dark backgrounds. Stoplight Blue is our accent color and should be the primary choice for links, buttons, icons, etc.
Note: Stoplight doesn’t use black (#000000) in the brand colors, and prefers Midnight where possible.
The Stoplight secondary colors are eight vivid shades that add contrast and variance to the Stoplight brand. They should only be used secondarily to Stoplight Blue where possible. These colors are ideally used in design environments (graphics, documentation, and presentations) to add vibrancy and life to the brand.
The Stoplight tertiary colors are four shades that exist between White and Midnight. These colors are used most frequently in background design elements (borders, subtle background images/patterns, blockquote backgrounds, callout backgrounds, etc.). They can also be used for subtitles and captions.
We use Inter for our body font. In most cases, we use the regular (400) weight. However, in some design environments, we will use a light (300) weight on black or off-black backgrounds only. This is only in areas with a large, crisp resolution where a lighter weight would make sense. When in doubt, stick with regular (400).
We also use Inter as our header font. Both bold (700) and light (300) weights are acceptable for headers, and you can use whichever works best for your design scenario.
Meet Dezi, the Stoplight robot mascot.
Dezi (she/they; her name is short for Design) embodies everything the Stoplight brand represents: curiosity, friendliness, and creativity.
In the Stoplight brand, Dezi should always be either Stoplight Blue on white and black backgrounds, and White on low-contrast secondary color backgrounds. Also, Dezi does not have arms, legs, or a mouth, so keep this in mind when utilizing her in your design process!
There are a few versions of Dezi that can be used in design to convey different emotions:
We have a handful of GIFs that can be used in presentations and social media where GIF media is functional.